INTRACLASS N°17

TOPIC:  Entrepreneurship
OBJECTIVE: Analysis of the Canvas model.

Canvas Model

What is the Canvas model?

This tool greatly simplifies the steps to generate a profitable business model supported by the Value Proposition for the customers of our products or services.

Elements of the Canvas model

• Customer Segments: these turn out to be the most important within the model, know and know perfectly our customers, answer the question "for whom?
• Value Proposal: here it is very important to discover how we want to generate VALUE for our clients, with innovative and novel proposals. Answer the question ¿What?
• Channel: How to deliver the value proposition for our customers? How do we get the products to our customers?
• Relationship with Clients: What kind of relationship do our clients expect, what relationship do we have now?
• Income Flow: what is the value that our customers are willing to pay for our products?
• Key Resources: what key resources do I need to generate Value in my products?
• Key Activities: what key activities do I need to develop to generate value in my products or service?
• Alliances: this block is very important since we must define which will be our strategic partners in suppliers, customers and shareholders among others.
• Costs: it is very important to know what cost structure I will implement since at this point we will know what utility we could have from our business

Advantages and disadvantages of the Canvas model

Main advantages

• Simplicity of interpretation. the organized distribution of the 9 elements allows such simplicity.
• Integral and systemic approach. the interpretation of all the elements makes any possible incoherence more visible.
• Changes and repercussions. The analysis of each alternative allows us to test the feasibility of changes
• Any size, any activity. It is a model applicable to all types of business, regardless of its purpose and its turnover.
• Synergy and teamwork. The simplicity of the method facilitates the generation of ideas and different contributions from a group of people who come together to develop it.
• Strategic analysis on a sheet. Powerful tool for strategic analysis: SWOT, market analysis, competitors, customers, suppliers, structures and processes.

Main inconveniences

• Not precise, it does not work for concrete operations
• It must be complemented with a detailed process map
• Because it is so new, it can make us believe that by completing the canvas we already have the model solved

Model of matrix for the elaboration of a Canvas Model

RESULT

The Canvas Model is a star tool in the strategic and business management of a business. The Canvas model allows you to see and mold in a single folio, structured in nine elements (Customer Segment, Value Proposal, Customer Relationship, Distribution Channel, Communication and Advertising Strategy, Revenues, Key Activities, Key Resources, Partners key, Cost structure), which is the model of our business. And best of all, it is so simple that it can be applied in any scenario, be it a small, medium and large company. In addition, it not only serves for new companies but also for those that are already established.

INTRACLASS N°16

TOPIC:  Promotional videos of tourist attractions of the Province El Oro
OBJECTIVE: Observation of videos Promotional of tourist attractions of the Province with the purpose of potentializing the destination.

• LA CUCA

Members: Renny Contento, Jair Burgos
https://youtu.be/tZsOh2CUYq0

• BALSAS

Members: Edison Lazo, Diego Montesinos
https://youtu.be/j8AuIDlHUbQ

• HAPPY FRUIT

Members: Paulina Bermeo, Juan Elizalde
https://youtu.be/yS7s6hd-wQI

• PARROQUIA SINSAO & SALVIAS

Members:Jean Granda, Jenner Davila, Cristhian Mora
https://youtu.be/63JzC-_VJkk

• BALNEARIO EL VADO

Members: Diana Salinas , Samantha Chacha
https://youtu.be/6r98PzaeOXI

• BALNEARIO LA COCHA

Members: Wilmer Ramon, Jenner Jaen
https://youtu.be/vzJCFeicaug

• PARROQUIA JUMON

Members: Nelson Arévalo, Génesis Fernández , Neidy Gaona
https://youtu.be/eMnoXA5arRQ

• CAVERNAS DE CHILLAYACU

Members: Karla Paucar, Cristhian Delgado
https://www.youtube.com/watch?v=MgfUuQQP6jw&feature=youtu.be

• PAILONES DE MUYUYACU

Members: Andres Cabrera, Marlon Calderon
https://www.youtube.com/watch?v=s7TV7qRp9Gk

• QUINTA LOS SAMANES

Members:Melissa Rogel, Andres Sarango
https://youtu.be/oA0zALxp8rA

• RIO TOBAR

Members: Dayse Barrera, Joselin Perez
https://m.youtube.com/watch?v=OefieJyA_3U

RESULT

The creation of the videos made is the promotion of the different attractions with which the Province has, using all the knowledge applied in the course of the levels of the studied race and information obtained by reliable sources.

FIRST PARTIAL EXAM

PARTIAL LESSON N°01

INTRACLASS N° 15

TOPIC:  Evaluation of partial and video analysis The dabbawalas of Mumbai.
OBJECTIVE: Evaluate knowledge acquired in the course of the units analyzed.

INTRACLASS N° 14

TOPIC: Strategies to consider for the development of Business.
OBJECTIVE: Analysis of the evolution of competitive advantages.

In today's class we read a paper on sustainability of technology where it was possible to draw as main ideas:

• Google and Amazon completely redefined the app and platforms to take advantage of the use of technology.
• The most important thing in electronic commerce became a world linked to each other.
• The most important thing in electronic commerce is the trade that each business has on the web.
• The key to the usability of the website is the user's experience.
• The law of electronic commerce according to Jacobson is that if users do not find the product, they will not be able to buy it.
• The web architecture is without drivers, without owners and without data integration.
• The accuracy, the ineligibility, integrity and relevance of the information is important for consumer satisfaction.
• The linked data provides the ability to establish association links between concepts in different data sets producing interrelated high quality versions of linked web data.
• The elements of difficulty in the problem of semantic intreoperability in commerce are: the following of the data, the discovery of new meanings from existing data.

RESULT

The most important thing in e-commerce is the commerce that each business has on the web. The key to the usability of the website is the user's experience. It is for this reason that we must keep abreast with technological advances.

INTRACLASS N° 13

TOPIC: Strategies to consider for the development of Business.
OBJECTIVE: Analysis of the evolution of competitive advantages.

The development of a competitive advantage has 3 types of vantajas that are:

• The cost advantage
• The advantage of product differentiation and
• The transaction advantage

These have their own characteristics:

• They provide personalized attention
• Specific and particular support to each client
• They collect information from prospects and clients
• Manage the delivery of products or services
• Generate the preferences of prospects and customers
• Generate quotes and billings
• Execute advertising campaigns
• Your documentation is shared and centralized in a database.

RESULT

In this class we learned about the competitive advantages of online businesses that are 3 in addition to the 7 characteristics that have these competitive advantages.

MATERIAL USED IN CLASS (SLIDES)  

VIDEO USED IN CLASS 

INTRACLASS N° 12

TOPIC: Organizations that learn.
OBJECTIVE: Analysis of strategies and disciplines for continuous improvement.

There are five disciplines so that organizations can learn completely and simply and are:

• The personal domain
• Systematic learning
• The mental models
• The shared vision

The administration of knowledge in strategic planning uses the information systems that allow processing, classifying, ordering and calculating the inputs and outputs and thus make an order among providers, customers, competitors, shareholders and regulatory agencies.

In the same way there are types of systems and types of subsystems such as:

• Transaction processing systems (TPS) that are used at the operational level
• Office systems and Knowledge work systems (KWS) that are systems at the level of knowledge
• Decision support systems (DSS) and Management information systems (MIS) that help administrative systems
• Executive Support Systems (ESS) that helps at a strategic level

RESULT

In this class we learned about all the processes that involve good decision making in business and consumer behavior, about all the systems involved in knowledge strategies and what it implies and what is the organization of this information system.

MATERIAL USED IN CLASS (SLIDES)  

INTRACLASS N° 11

TOPIC: Apps Web
OBJECTIVE: Analyze the functioning of web apps in the context of tourism.

TRELLO

Trello is a project management software with web interface, client for iOS and android to organize projects.

History

It emerged in 2010 as a project by Federico Stella. In 2011 the first version came out as a web application and client for iPhone. In 2012, the Android version was released. For 2014 Trello Inc. was created separating from Fog. On January 9, 2017 it was sold to Atlassian for 425 million dollars.

Dollars.

Characteristics

Using the kanban system, to record activities with virtual cards, organize tasks, add lists, attach files, tag events, add comments and share boards.

Trello is a virtual board in which you can hang ideas, tasks, images or links. It is versatile and easy to use and can be used for any type of task that requires organizing information.

Available in 21 languages, with web interface, clients for iOS and android.

SLACK

Slack is a team communication tool created by Stewart Butterfield, Eric Costello, Cal Henderson, and Serguei Mourachov. Slack emerges as an internal tool used by the company Tiny Speck in the development of Glitch, an online game that is currently obsolete. Slack was launched in August 2013 and achieved a record of 8,000 customers in the first 24 hours.

Slack offers chat rooms organized by topics, as well as private groups and direct messages. It has a search box that allows access to all the content of the application. Slack integrates a large number of services to third parties and supports the integrations made by the community. The main additions include services such as Google Drive, Dropbox, Heroku, Crashlytics, GitHub, Trello and Zendesk.

On March 18, 2015 Slack announced an official application for Microsoft Windows. It also provides applications for Mac, iOS, and Android. It is also available for Apple Watch, allowing users to send direct messages, view comments and respond. It was shown in a promotional video on the main screen of the Apple Watch. Slack also has a Web version accessible from any browser. There is also an unofficial client for Linux.

RESULT

In this class we learned the use of two very interesting apps that is TRELLO and SLACK. These apps allow us to create platforms to keep our groups of potential clients informed of all our offers and promotions, where they can express their concerns and at the same time be able to help them immediately.

TASK  

Perform a practical exercise in the Tripcase App.

PRACTICES BY WHATSAPP N° 04

INTRACLASS N°10

TOPIC: Global Elecvtronic Commerce  and Collaboration
OBJECTIVE: Identify what electronic commerce involves globally 

Summary of chapter 2 of the book Global and Collaborative Electronic Commerce.

RESULT

In this class we learned about the use of social networks in companies in addition to having knowledge of how important is the use of these media in the business field and all the advantages and disadvantages of its use. It also informs about the managers of each department where information that helps decision making is stored.

INTRACLASS N°09

TOPIC: Consumer psychology.
OBJECTIVE: Analyze the behavior of the consumer before the sale.

When a person wants to buy a product, there are some factors that allow this transfer to take place. There are also many factors that we have to take into account when choosing a product.
In the action of the purchase, the following is taken into account:

• Intrinsic Motivation: That is that motivation that obeys internal motives of the person.
• Extrinsic Motivation: That is the one where a reward is received.
• Combined Motivation: It is the result or mixture of learned behaviors with unlearned behaviors.
• Motivation Learned: They are configuring through social contact. They are not necessary and fundamental reasons for human survival.
• Unlearned Motivation: They are fundamental for the organism to survive or stay alive.

We also have the peripheral vision that is that organizations must be able to focus the world with a wide angle lens to see how their actions relate to other spheres of the same activity.

MATERIAL USED IN CLASS (SLIDES)  

RESULT

In this class we learned what the factors are and what emotions the consumer takes into account when choosing a product or a service. It is necessary to emphasize that in many of the occasions the economic environment that surrounds us takes a lot of importance in this action. 

INTRACLASS N° 08

TOPIC: Apps Web
OBJECTIVE: Analyze the functioning of web apps in the context of tourism.

In today's class we learned how to use some applications that we can use as tourism professionals.
Such is the case of apps:

Waze: This application allows you to go to different places, it is a map that allows to see in real time the traffic, the premises that we are looking for. In addition this application allows certain people to modify the routes as long as they are reliable people for the application.

 W&O Pos: This application is very helpful for people in charge of restaurants. In this application one can take orders and automatically this comes to those in charge of the kitchen and to the administrators. It also allows giving or sending summaries of each work day through Gmail. It has a calculator in the app to be able to do some necessary calculations although it is not necessary because this application gives you all the payments to be made and if the client wants physical invoice with commands, it can be sent to print or if not only share by where the client want.

 RESULT

In today's class we learned how to use 2 applications that help us streamline our work as Tour Guides, waiters and even as Designers of our own Web page.

PRACTICES BY WHATSAPP N° 03

WORK GROUP

APP CUSTOM MENU RESTAURANT 

MEMBERS:

•  NELSON ARTURO ARÉVALO JATIVA
•   GÉNESIS GABRIELA FERNÁNDEZ GÓMEZ
•   NEIDY LISSETH GAONA SUAREZ
•  MELISSA DANIELA ROGEL MONTESDEOCA
• ANDRES BENIGNO SARANGO SALAZAR

DIAPOSITIVAS DE APP

https://drive.google.com/open?id=1qCoPC4c7_OGz52IF0QxcNRrez-_YalrE

INFOGRAFIA DE APP

https://drive.google.com/open?id=10lt3xJp7c92gtZ6MRot0hrREZlK1UTC7

INTRACLASS N°07

TOPIC: Apps Web
OBJECTIVE: Analyze the functioning of web apps in the context of tourism.

In today's class we learned how to use some applications that we can use as tourism professionals.
Such is the case of apps:
Foursquare: This application allows users to know about commercial premises with exact location, details of the premises, promotions and know the opinions of visitors.

Google My Business: This application allows you to register commercial premises so that the isms have a website where we can publish the products we offer, contacts, promotions, among others.

 
Custom Menu Restaurant: This application is very helpful for food establishments allows, to those in charge of orders to streamline their work with the use of mobile devices.

 
Waiterio: This application is very helpful for food establishments, it allows the responsible for orders to streamline their work with the use of mobile devices. In this app we can see tables available, orders from customers, billing, among others.

 RESULT

In today's class we learned how to use 4 applications that help us streamline our work as Tour Guides, waiters and even as Designers of our own Web page.