OBJECTIVE: Analysis of the evolution of competitive advantages.
The development of a competitive advantage has 3 types of vantajas that are:
- The cost advantage
- The advantage of product differentiation and
- The transaction advantage
These have their own characteristics:
- They provide personalized attention
- Specific and particular support to each client
- They collect information from prospects and clients
- Manage the delivery of products or services
- Generate the preferences of prospects and customers
- Generate quotes and billings
- Execute advertising campaigns
- Your documentation is shared and centralized in a database.
RESULT
In this class we learned about the competitive advantages of online businesses that are 3 in addition to the 7 characteristics that have these competitive advantages.
VIDEO USED IN CLASS
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