OBJECTIVE: Analysis of the Canvas model.
Canvas Model
This tool greatly simplifies the steps to generate a profitable business model supported by the Value Proposition for the customers of our products or services.
Elements of the Canvas model
- Customer Segments: these turn out to be the most important within the model, know and know perfectly our customers, answer the question "for whom?
- Value Proposal: here it is very important to discover how we want to generate VALUE for our clients, with innovative and novel proposals. Answer the question ¿What?
- Channel: How to deliver the value proposition for our customers? How do we get the products to our customers?
- Relationship with Clients: What kind of relationship do our clients expect, what relationship do we have now?
- Income Flow: what is the value that our customers are willing to pay for our products?
- Key Resources: what key resources do I need to generate Value in my products?
- Key Activities: what key activities do I need to develop to generate value in my products or service?
- Alliances: this block is very important since we must define which will be our strategic partners in suppliers, customers and shareholders among others.
- Costs: it is very important to know what cost structure I will implement since at this point we will know what utility we could have from our business
Advantages and disadvantages of the Canvas model
Main advantages
- Simplicity of interpretation. the organized distribution of the 9 elements allows such simplicity.
- Integral and systemic approach. the interpretation of all the elements makes any possible incoherence more visible.
- Changes and repercussions. The analysis of each alternative allows us to test the feasibility of changes
- Any size, any activity. It is a model applicable to all types of business, regardless of its purpose and its turnover.
- Synergy and teamwork. The simplicity of the method facilitates the generation of ideas and different contributions from a group of people who come together to develop it.
- Strategic analysis on a sheet. Powerful tool for strategic analysis: SWOT, market analysis, competitors, customers, suppliers, structures and processes.
Main inconveniences
- Not precise, it does not work for concrete operations
- It must be complemented with a detailed process map
- Because it is so new, it can make us believe that by completing the canvas we already have the model solved
Model of matrix for the elaboration of a Canvas Model
RESULT
The Canvas Model is a star tool in the strategic and business management of a business. The Canvas model allows you to see and mold in a single folio, structured in nine elements (Customer Segment, Value Proposal, Customer Relationship, Distribution Channel, Communication and Advertising Strategy, Revenues, Key Activities, Key Resources, Partners key, Cost structure), which is the model of our business. And best of all, it is so simple that it can be applied in any scenario, be it a small, medium and large company. In addition, it not only serves for new companies but also for those that are already established.
